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Message from


                             Mr Lofai Lo




















                                     Mr Lofai Lo
                                     Director & General Manager
                                     HK Television Entertainment Company Limited (ViuTV)



                  The pandemic continues to bring unprecedented changes across industries, and the marketing industry in Hong Kong is no
                  exception.  Marketers play a significant role in connecting brands and products to their customers, and therefore, must demonstrate
                  resilience and adaptability in the midst of uncertainty, and develop creative and outstanding campaigns.

                  It is our pleasure to have joined hands with HKMA for the HKMA / ViuTV & Now TV Awards for Marketing Excellence this year and to
                  have witnessed a string of stellar marketing campaigns.  The Awards recognizes the work of marketing elites and strives to inspire
                  professionals in Hong Kong.  Through our platform, we hope to celebrate and share these experiences with a wider audience.

                  This year, the nominees have exceeded all expectations; the campaigns were groundbreaking, fully utilizing technological and
                  other innovations to reach customers in Hong Kong and beyond.  The marketing professionals have clearly exemplified their
                  capabilities and ingenuity, and are critical factors in driving the development of Hong Kong’s marketing industry.

                  We would like to extend our sincerest gratitude to the Guest of Honour, Prof Alfred W K Chan BBS, Managing Director of The Hong
                  Kong and China Gas Company Limited, for sharing his invaluable insights at the Awards Presentation Ceremony.  In addition, our
                  heartfelt appreciation goes to members of the Panel of Judges, Board of Examiners, Marketing Awards Organizing Committee, and
                  Nomination Committee for their dedication and expertise, and to all sponsors for their unwavering support.

                  Lastly, congratulations to all the winners of this year’s Campaign and Individual Awards and thank you for your contribution to
                  Hong Kong’s marketing industry.




























                  26   HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021




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