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Message from

Dr Victor Lee

Dr Victor Lee
Executive Director
The Hong Kong Management Association

It is almost two years now since the outbreak of COVID-19, a pandemic that has completely changed our lives and disrupted the
world that we used to know. While the whole world is going through uncertainties, it is crucial for organizations to embrace the
new normal so as to prepare themselves for the era of change.

Staying at the forefront of the market, the HKMA/ViuTV & Now TV Awards for Marketing Excellence is no exception. This year we at
the HKMA embrace an unprecedented partnership with ViuTV and Now TV. This inaugural collaboration of the three organizations
have ignited new spark in the marketing industry with the Award receiving a record number of entries. The overwhelming support
from our fellow marketers has demonstrated their bravery in the face of change. With the courage, determination and creativity of
our partners and supporters, I have every confidence that this year’s Awards will mark a new milestone.

On behalf of The Hong Kong Management Association, I would like to thank the Panel of Judges and the Board of Examiners for
their immense efforts in assessing the high-quality entries and finalists. I would also like to express my deepest gratitude to Mr
S K Cheong, Chairman of the Awards Organizing Committee, for his vigorous leadership and exceptional commitment to the
advancement of the Award, as well as to the members of the Awards Organizing Committee, the HKMA Marketing Management
Committee and the Nomination Committee who have devoted their precious time and insights into scaling this Award to new
heights year after year.

May I also take this opportunity to extend my heartfelt thanks to all the Special Awards Title Sponsors, Corporate Sponsors, Final
Judging Equipment Sponsor, Award Seminar Wi-Fi Sponsor, and Supporting Organizations for their tremendous support all along.

Last but not the least, my most sincere appreciation goes to Prof Alfred W K Chan BBS, Managing Director of The Hong Kong and
China Gas Co Ltd, for his insightful speech at the Award Presentation Ceremony.

28 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2021

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