Page 27 - MA2022-Souvenir-Programme

Message from

Mr Clement Chung

Mr Clement Chung
General Manager
HK Television Entertainment Company Limited (ViuTV)

It is our honour to once again, join hands with the HKMA / ViuTV & Now TV Awards for Marketing Excellence this year to recognize
and celebrate the outstanding campaigns and exceptional work of marketing professionals in Hong Kong.

Marketing has always been a highly dynamic function within any organization, and this aspect has never been more crucial in
an operating environment that is highly volatile but also ripe with disruption and opportunity. This has led to a reorganized
marketing communications landscape where consumer demands and expectations as well as the fundamentals of how brands
communicate and understand consumers have radically changed.

Brands that thrive in this reorganized landscape are those that understand that a “brand” is not a static concept. Effective brands all
continually revisit and refine their marketing efforts to reflect changing consumer needs and trends. This year, all our finalists have
shown incredible skill and ingenuity in shaping their respective brands and offerings to meet the current demands of the market.

We would like to take the opportunity to congratulate winners of this year’s awards. Thank you for your great work and
contribution. We would also like to offer our heartfelt appreciation for members of the Panel of Judges, Board of Examiners,
Organizing Committee and Nomination Committee. It is with the dedication and support of all involved that we have a confluence
of great ideas and innovation, culminating in an incredible platform to collectively raise the bar for the whole marketing industry.
Last but not least, we would like to also thank our guest of honour, The Hon Algernon Yau JP, Secretary for Commerce and Economic
Development for his insightful sharing.

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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022