Page 29 - MA2022-Souvenir-Programme

Message from

Mr S K Cheong

Mr S K Cheong
Chairman, Organizing Committee
HKMA/ViuTV & Now TV Awards for Marketing Excellence 2022

A year has passed, and marketers continue to live with an environment of successive varying waves of the COVID-19 pandemic.

Unlike entries of the previous two years, the marketing environment is no longer that focused on solving specific COVID-19 issues.
It seems like we are getting on with the business of brand building or customer segment development or sales stimulation taking
for granted the permanent existence of COVID-19 in the background. We are also grateful that this year, we continue to receive the
same record high number of entries as last year (almost oblivious of the continuation of the pandemic, as it were)

This year, the Awards continue its highly successful partnership with ViuTV and Now TV as the title sponsor of the Awards. We are
thankful for this mutually beneficial partnership and look forward to building its long-term value for both parties.

The depth and breadth of the entries received continue to impress us and thus, I would like to congratulate all the Campaign and
Individual Award winners on their truly well justified recognition among such high-quality entries.

We never tire each year to thank the many organizations that support the Awards as Special Award Title Sponsors, Corporate
Sponsors, Final Judging Equipment Sponsor, Wi-Fi Sponsor and Supporting Organizations because we are sincerely grateful to
them, and so I hereby record my highest appreciation to our sponsors.
My heartfelt thanks also go to members of the Panel of Judges, the Board of Examiners as well as to fellow members of the
Awards Organizing Committee and the Nomination Committee. They have all devoted much valuable time, wisdom and genuine
enthusiasm to promote excellence in marketing.

Lastly, I would like to take this opportunity to express my utmost gratitude to our Guest of Honour, The Hon Algernon Yau JP,
Secretary for Commerce and Economic Development of HKSAR Government for his insightful sharing at the Awards Presentation
Ceremony.

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HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022