Page 33 - MA2022-Souvenir-Programme

About the Awards

INTRODUCTION
The HKMA/ViuTV & Now TV Awards for Marketing Excellence bestow honour and public recognition on individuals and
organizations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing
profession in Hong Kong. The Awards have been established since 1985 and sponsored by ViuTV & Now TV since 2021.
AWARD CATEGORIES
1. Campaign Awards
2. Individual Awards
JUDGING PROCESS
Campaign Awards
All entrants were required to submit a five-page write-up on their marketing campaigns. From written submissions, ten finalists as
well as recipients of special awards would be chosen by the Board of Examiners. Finalists would be invited to give a presentation
before the Panel of Judges and the Board of Examiners who would then decide on the Now TV Gold Award, Silver Award & Bronze
Award, Excellence Awards and Merit Awards recipients.
Individual Awards
All entrants must be nominated by their companies. They were required to submit a write-up explaining their achievements
in marketing to be reviewed by the Board of Examiners. Outstanding marketers would be shortlisted for a presentation and
interview before the Panel of Judges who would then decide on the winners of the ViuTV Marketer of the Year, Distinguished
Marketing Leadership Awards and Outstanding Marketing Professional Awards.

AWARDS AND RECOGNITION
Campaign Awards Individual Awards
Now TV Gold Award ViuTV Marketer of the Year
Silver Award Distinguished Marketing Leadership Awards
Bronze Award Outstanding Marketing Professional Awards
Excellence Awards
Merit Awards
Marketers’ Favourite Marketing Campaign Excellence in Agility and Crisis Management
Excellence in Content Marketing
Excellence in Use of Data Excellence in Customer Engagement and Experience
Excellence in Customer Insights
Excellence in Innovation Excellence in Greater Bay Area Marketing
Excellence in Innovative Use of Technology
Excellence in Social Media Marketing Excellence in Online and Offline Integration
Excellence in Social Good
Excellence in TV Commercial
Excellence in Branding
Excellence in Video Marketing
Agencies of the Year
Excellence in Small Budget Marketing

Excellence in Marketing Collaboration

31
HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022