Page 30 - MA2022-Souvenir-Programme

Message from

Ms Titania Woo

Ms Titania Woo
Executive Director
The Hong Kong Management Association

In recent years, unprecedented challenges such as the global pandemic and shifting geo-politics have changed the world
economy; the aftermath continues to transform our lives. In this new environment, innovation and sustainability will hold the key
to business success.
The HKMA/ViuTV & Now TV Awards for Marketing Excellence is a powerful collaboration among three partners who are committed
to promoting innovation and marketing excellence. I am very pleased to see that this year’s Awards continues to receive a record
high number of competition entries, two years in a row.

This year’s entries exhibit outstanding creativity and agility. In uncertain times, these brilliant marketing professionals embrace
change with courage and determination. I have no doubt they will set new benchmarks for the industry, inspiring more innovative
works and breakthroughs.

I congratulate all winners of this year’s Campaign and Individual Awards. Their achievements are truly remarkable and deserve our
heartfelt applause.

I would like to express my deepest gratitude to Mr S K Cheong, Chairman of the Awards Organizing Committee, for his visionary
leadership and unwavering commitment to the advancement of the Award. On behalf of The Hong Kong Management Association,
I would like to thank all members of the Panel of Judges, Board of Examiners and Marketing Awards Organizing Committee, for
contributing their invaluable time and expertise; and to all members of the HKMA Marketing Management Committee and
Nomination Committee, for their devotion and tireless support year after year.

I wish to especially thank our seven Special Awards Title Sponsors, fourteen Corporate Sponsors, Final Judging Equipment Sponsor,
Award Seminar WiFi Sponsor, and four Supporting Organizations for their tremendous support, without which the Awards would
not be possible.
Most importantly, I would like to express our most heartfelt gratitude to The Hon Algernon Yau JP, Secretary for Commerce and
Economic Development, HKSAR Government, who have accepted our invitation to be Guest of Honour at the Awards Presentation
Ceremony and will address us as well with an insightful speech.

28 HKMA/VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2022