Page 26 - MA Dinner 2023

Message from

Mr Bruce Lam

Mr Bruce Lam
Chief Executive Officer, Consumer
HKT Limited

It gives us great pleasure to sponsor the “HKMA / ViuTV & Now TV Awards for Marketing Excellence” once again, celebrating the
remarkable achievements of Hong Kong’s marketing professionals and campaigns. In today’s dynamic business landscape, it
showcases the industry’s ingenuity and resilience.
As we navigate the future of marketing, it is crucial to adopt emerging technologies like MarTech and Generative AI. These
tools empower us to craft compelling marketing messages, generate innovative ideas and images, and engage in productive
brainstorming sessions.

Moving forward, we must not limit ourselves. Let us wholeheartedly embrace this transformative movement and leverage
AI-powered tools to their full potential. By doing so, we can enhance customer experiences, streamline services, and unlock new
realms of marketing possibilities.
In this ever-changing world, marketing professionals must remain agile and adaptable. We need to constantly evolve and stay
ahead of the curve, embracing change as an opportunity for growth and innovation.
To all the winners of this year’s Awards, congratulations! Your dedication, creativity, and unwavering commitment to excellence
have set a remarkable benchmark for our industry. I extend my deepest gratitude to the awards committee, the esteemed panel
of judges, and all the participants who have contributed immensely to the resounding success of this event. Together, we will
continue shaping the future of marketing and inspiring greatness in the years to come.

24 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

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