Page 28 - MA Dinner 2023

Message from

Ms Titania Woo

Ms Titania Woo
Executive Director
The Hong Kong Management Association

Marketers know what’s hot, what’s not; what’s in, what’s out. Whether good times or bad times, creative Marketers are able to spot
opportunities and use their creative muscles to facilitate business results. I believe that is why, in spite of the challenging times
in recent years, the Marketing profession has continued to evolve nimbly, offering creative solutions to businesses to weather the
storm.

The HKMA/ViuTV & Now TV Awards for Marketing Excellence is a strong collaboration among dedicated partners, united in a
common mission to promote innovation and marketing excellence. It is my great honour to witness this year’s Awards, once again,
garnering an unprecedented number of entries, marking the third consecutive year of record-breaking participation.
The entries for this year’s Awards showcase extraordinary creativity and adaptability. In this rapidly changing market, these
brilliant campaigns demonstrate tremendous courage and determination to fearlessly embrace change and tackle challenges.
Their remarkable efforts push boundaries, break new grounds, and raise standards, igniting inspiration for others to follow, leading
to further cycles of more innovation and breakthroughs.

I congratulate all winners of this year’s Campaign and Individual Awards. Their achievements are truly enthralling and deserve our
highest recognition and respect.

On behalf of HKMA, I would like to sincerely thank all members of the Panel of Judges, Board of Examiners, Marketing Management
Committee, the newly-formed Chief Marketing Officer Committee, and Marketing Awards Organizing Committee, for generously
contributing their invaluable time and expertise. I especially thank Mr S K Cheong, Chairman of the Awards Organizing Committee,
who is passionately committed to the advancement of Marketing excellence and led the Committee adroitly.

I wish to extend my most heartfelt gratitude to our eight Special Awards Title Sponsors, ten Corporate Sponsors, Official Judging
PC Sponsor, Photo Booth Sponsor and four Supporting Organizations for their enormous support. Their generous contributions
made this Awards achievable and triumphant.

I am deeply grateful to our Guest of Honour Professor Harry Shum, Council Chairman of The Hong Kong University of Science and
Technology for sharing his invaluable insight.

26 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

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