Page 65 - MA Dinner 2023

Merit Award

“When WeLend A.I. Technology and Humanity Meet for Empowering
‘Financial Sustainability’”
WeLend Limited

As a member of WeLab - a leading pan-Asian fintech platform, WeLend was founded in 2013 and is the first and the largest
homegrown purely online lending platform in Hong Kong, combining technology and A.I. solutions. Through innovation, WeLend
A.I. offers a humanized, tailor-made and simplified loan application process, delivering a seamless lending service to customers in
a matter of seconds.
With the ever-changing personal financial needs in Hong Kong, WeLend believes customers look for value-added and one-stop
loan application services with real benefits beyond the fundamental features such as “speedy”, “convenience” and “simplified
application process”. In view of this, WeLend has leveraged fintech to fill up the gap in the lending industry with its self-developed
A.I. technology – combining 400 million sets of data collected over the past 10 years to create an industry exclusive new credit
evaluation system called ‘WeScore Financial Health Evaluation’ (WeScore). By launching WeScore, WeLend emerged as the first
loan provider, and the first financial institution, to acknowledge the significant impact of credit scores on individuals’ life plans.

With WeScore, people can learn about their current financial health and improve the status in a seamless 4-step journey:
1. Get the real-time calculation of own WeScore rating and compare to peers in the same age group
2. Receive personalized financial recommendations with A.I. analysis which helps plan ahead
3. Obtain tailor-made loan solutions based on each applicant’s WeScore and improve their financial health status
4. Visit own WeScore dashboard regularly for refined customized financial recommendations to witness credit improvements
within months

WeScore helps people predict their potential financial risk and health accurately, and allows them to master their long-term
‘Financial Sustainability’ and empower people to control their financial journey with personalized risk management and financial
advice. With less than one year, WeScore proudly helped improve 60% of customers’ financial health.

Comments from the Judges:
The campaign identified an opportunity to address the evolving needs of borrowers by empowering them with a distinctive blend
of AI technology and financial wisdom that transcended conventional lending practices. The campaign has successfully elevated
brand awareness, fortified customer loyalty, and enhanced WeLend as a frontrunner in the realms of AI and fintech while also
broadening its customer base.

The true innovation lay within the product itself, as it pioneered the notion of personalized loan solutions and long-term financial
stability. The communication strategy effectively educated customers about the new WeScore product, forging a connection to the
brand, and showcasing the tangible benefits it brought to customers. WeLend’s strategic focus on data analytics and AI technology
has revolutionized the lending industry by nurturing enduring customer relationships rather than just offering conventional loans.

The campaign yielded impressive results, including a substantial surge in overall sales volume, an expanded customer base,
and a remarkable improvement in customers’ financial well-being within just three months. These achievements illustrated the
campaign’s triumph in addressing market demands and reaffirmed WeLend’s position as a trailblazer in financial technology
innovation.

Parties to be Recognized for Contributing to the Success of the Programme:
1. Mindshare Hong Kong
2. Indigo Concept

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

9/26/2023 3:37:23 PM
Dinner 2023 Ken.indd 63
Dinner 2023 Ken.indd 63 9/26/2023 3:37:23 PM