Page 69 - MA Dinner 2023

Past Campaign Award Winners

1 9 9 9 1 9 9 3
GOLD GOLD
A Sentimental Journey Dairy Farm Hi-Calcium Milk
SILVER SILVER
Tierra Verde – Breaking Through A Bleak Market Taipan Snowy Mooncake
BRONZE BRONZE
Panadol Cold & Flu Campaign Hongkong Telecom CSL 1010 Digital Launch
CERTIFICATES OF MERIT CERTIFICATES OF MERIT
DFS Galleria – Targeting A Changing Customer Crown Motors’ 1993 Toyota Drive-Away Campaign
Festival Walk: Set Your Own Boundaries Lane Crawford Express
Swire Properties: StarCrest – 5-Star Luxury at a 9-Star Location Ocean Park Kids’ World
1 9 9 8 1 9 9 2
GOLD GOLD
Lipton Ming Han Ching Tea Bags Recruit
SILVER SILVER
Tse Sui Luen Jewellery - The Launch of 5th C Jewellery Consultancy K-Swiss Sports Shoes
Service – A New Dimension in Diamond Marketing BRONZE
BRONZE MTR Customer Service Campaign
Dai Pai Dong – Passion of Hong Kong CERTIFICATES OF MERIT
CERTIFICATES OF MERIT Lee Kum Kee XO Sauce
The Launch of Colgate Sensation Whitening Toothpaste Mission Impossible: Nissan Gallery
Hang Seng Smartlnvest Services Sea Horse Scandinavian Furniture Launch Campaign
SpeedPost – We Put Time on Your Side
1 9 9 1
1 9 9 7 GOLD
GOLD Just Gold Concept
The Launch of One2Free SILVER
SILVER IKEA Showflat Campaign
Shell Supercharged 881 Friends of the Road BRONZE
BRONZE Mazda 121 Campaign
Product Launch of Lee Kum Kee Seasoned Soy Sauce for Seafood CERTIFICATES OF MERIT
in 1996 Building Up of Fornari Jeans in Hong Kong
CERTIFICATES OF MERIT Nine Queen’s Road Central – A Case History
1996 American Express Credit Card Launch Saab 900S (1992 Model) Launch Campaign
903 id club Programme
Shanghai Tang – Made by Chinese 1 9 9 0
Hong Kong Economic Times Circulation Driven Campaign
1 9 9 5
GOLD 1 9 8 9
The Kingswood Villas Metamorphosis Fujicolor Circle Campaign
SILVER Standard Chartered Bank’s Mortgage Plus Enhancement Programme
Standard Chartered Credit Card Real Life Privilege 1 9 8 8
BRONZE
Launching of HMV Superstores: Music at its Best First Pacific Bank CCU Deposit Campaign
CERTIFICATES OF MERIT 1 9 8 7
DHL Jumbo Box – Air Freight Made Easy American Express Card
Open Learning Institute of Hong Kong - MBA Degree Programme Fotomax Video Club
Rinnai Gas Clothes Dryer – A Breakthrough for Towngas
1 9 8 6
1 9 9 4 Jade VTR Package
GOLD Three Grains Rice
Kalm’s – A Gift from the Heart Marketing Campaign
SILVER 1 9 8 5
All I Want for Christmas is Pacific Place Café de Coral
BRONZE Exchange Square
City Telecom Marketing Campaign 1994 Mitsubishi 4-Seater Taxi
CERTIFICATES OF MERIT
ABC Communications Limited – QK Youth Programme
MTR 15th Anniversary Charity Drive
Virgin Atlantic Airways Limited
* The order of presentation of the campaigns receiving the same award is based on the alphabetical order of the company name.

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

Dinner 2023 Ken.indd 67
9/26/2023 3:37:24 PM
Dinner 2023 Ken.indd 67 9/26/2023 3:37:24 PM