Page 68 - MA Dinner 2023

Past Campaign Award Winners

2 0 0 9 2 0 0 4
GOLD GOLD
MTR Rail Merger Campaign - The Unprecedented Marketing YOHO Town – Transforming Residential Property into a Lifestyle Brand
Challenge SILVER
SILVER Swire Homes’ Distinctive New Living – The Orchards
McDonald’s Democratizing Premium Coffee BRONZE
BRONZE Launch of a New Brand: VAGO with INSOLIA – The Painless Hi-Heels
American Express Cathay Pacific Credit Card – Fly Faster CERTIFICATES OF MERIT
CERTIFICATES OF EXCELLENCE Fairwood Re-branding
Cathay Pacific New Cabin Designs Marketing Campaign Hutchison - The Launch of 3
Dairy Farm - One Dollar Does Matter Regalia Bay
The HKJC Olympic 2008 Campaign - How We Excelled in the World
2 0 0 3
2 0 0 8 GOLD
GOLD One2Free SMS Lovers
Continuous ‘One-Up’ Breakthrough SILVER
– The Success Story of Harbour City, the Success Story of You & Me! The Power of Love - The Power of Music
SILVER BRONZE
Pizza Hut Chessy Bites – Release the Child in You Ocean Park Halloween Bash 2002
BRONZE CERTIFICATES OF MERIT
Manhattan Hill – Magic Happens in West Kowloon New World PCS - Twins Mobile – Breakthrough Info-tainment Service
CERTIFICATES OF EXCELLENCE Keeps Idols Close
Coca-Cola zero – Who Says You Can’t Have Real Taste Zero Sugar McDull, Hong Kong One Egg Tart
Ronald McDonald House Charities: Part of Me, Part of My Community Watsons Water – Wats Next
PCCW Mobile – Building A Brand with Passion Power 2 0 0 2
2 0 0 7 GOLD
The Making of RoadShow
GOLD SILVER
Bel-Air No.8 – The New Landmark in Island South Cathay Pacific – The World’s Biggest Welcome
SILVER BRONZE
Cathay Pacific – Moving Forward with Hong Kong for 60 Years See You at Café de Coral
BRONZE BRONZE
Luxottica – Revitalized an Old Brand in a Stagnant Industry An Exceptional Community for An Exceptional Childhood
CERTIFICATES OF EXCELLENCE – Discovery Bay Siena one Marketing Campaign
McDonald’s 24 Hours ‘Mac Tonight’ Campaign CERTIFICATES OF MERIT
Pizza Hut Cheesy Lava ‘Passion released, Record achieved’ Hang Seng Femina Banking – Lead a Fabulous Life
Making babies’ ‘impossible mission’ possible Hang Seng M.I. Kid” Account - Develop your Children’s Potential
for Great Achievements”
2 0 0 6
GOLD 2 0 0 1
Love Hong Kong, Love Ocean Park! GOLD
SILVER The Leighton Hill – Home to the New Aristocracy
CLP Power: Create the Market – Induction Cooking SILVER
BRONZE Orangeworld – A World Where Your Fantasy Takes Flight
apm – a retail breakthrough for HK BRONZE
CERTIFICATES OF EXCELLENCE Ribena Mobile the Ultimate Breakthrough
Hong Kong Broadband - Be Ahead of Yourself CERTIFICATES OF MERIT
PCCW - Next Generation Fixed Line ‘Brand Quality Campaign’ Allergan - Complete Repositioning Campaign
Prevail in Confectionery: Eclipse Mints Manulife - The MPF Launch Campaign
SUNeVision - Launch of Propertystreet.net
2 0 0 5
GOLD 2 0 0 0
Revolution of Pizza Hut’s Business Concept GOLD
SILVER SUNDAY Independence Day
Repositioning of e-zone SILVER
BRONZE Ocean Shores – Live the Good Life, Live at the Best
Cathay Pacific - It’s the little things we remember BRONZE
CERTIFICATES OF EXCELLENCE The Creative Positioning of 5-7 Seater Mazda Premacy Capsule V
Be the True Soy Sauce Leader - The Launch of Amoy Premium Soy Sauce CERTIFICATES OF MERIT
Hutchison Live 3 BOC U-point Credit Card
The Arch – Imagination rules the world Hong Kong’s Tender – You Name the Price
Guangzhou-Kowloon Through Train Service Improvement Turned
Business Around

66 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

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