Page 66 - MA Dinner 2023

Past Campaign Award Winners

2 0 2 2 2 0 1 9
NOW TV GOLD GOLD
CSL Mobile Limited - csl x MIRROR 5G Campaign McDonald’s X 鋒味 MY TASTE OF HONG KONG
SILVER SILVER
McDonald’s App 1st Anniversary - Celebrating the Super Fans Humanizing a Humanless Experience - WeLend A.I. Loan
BRONZE BRONZE
McDonald-s x MIRROR - 麥炸雞 SWIPE - Swipe EX - Literature of Mindful Cleaning
EXCELLENCE AWARDS EXCELLENCE AWARDS
送嘢就嗌 Lalamove，一 call 萬應 Citibank - Citigold ‘Own The Affluent’ Campaign
MTR Corporation - The Tuen Ma Line Opening HKTVmall - Miss Do Do Cheng Online Shopping Tutorial
HSBC Premier #ThisIsMyFamily Campaign Saving International - KOSÉ GRACE ONE - THE ACADEMY
MERIT AWARDS OF AGELESSNESS
HSBC Everymile Credit Card Launch MERIT AWARDS
HSBC One - Say Goodbye to Wealth A0 Millennials Campaign HSBC Life - Reboot HSBC Life
PayMe from HSBC - Hong Kong’s Laisee Mannings - The Power of the Inner Smile
WeLab Bank - VIRTUAL BANK - WE KNOW, WHAT YOU “KONG” Ricacorp Properties - The REAL Listing
Secret Tour - Breakup Tour
2 0 2 1
NOW TV GOLD 2 0 1 8
Citi Plus Launch Campaign GOLD
SILVER Carlsberg - Probably the Best Beer Marketing Revolution
McDonald’s Big Mac x 姜濤 (Keung B) SILVER
BRONZE Citibank - It’s a Bank in My Hand
Hong Kong Tourism Board – Holiday at Home BRONZE
EXCELLENCE AWARDS Pricerite - Small Space Big Universe
Airstar - 全民加薪、全民放假 EXCELLENCE AWARDS
McDonald’s - OmniPork Luncheon Campaign ( 新餐肉系列 ) Chow Tai Fook - Love of a Lifetime
ZA Bank - 做壞規矩 做好銀行 Chow Tai Fook – T MARK “To Tell the Truth”
MERIT AWARDS HSBC - The One Card That Has It All
AQUA PRO+TECH – Golden 7 Seconds MERIT AWARDS
AXA – Everyday Gets Better with Emma CK Asset - Ocean Pride Development
Shell – Top Cars, Race Now: Refuel Shell V-Power, HKJC - Striding On
Re-energize in New Normal McDonald’s - McCafé “It’s What’s Inside That Counts”
The WeLend A.I. Evolution: Re-engineering the Future of Loan Business Watsons Water - Watsons Water ‘Drops of Fun’ Rewards
2 0 2 0 2 0 1 7
GOLD GOLD
csl 5G See The World Differently 1O1O – Be Distinctive
SILVER SILVER
Citibank - More Than a Bank in My Hand. Welend – Disrupting Traditional Loan
BRONZE BRONZE
McDonald’s - The Surprise Chicken Expert NESCAFÉ South East Asian Range Campaign
EXCELLENCE AWARDS EXCELLENCE AWARDS
7-Eleven - Give A Voucher, Donate A Meal Carlsberg – If Carlsberg Did Marketing
Alipay - Infinite Possibilities K11 Concepts – Disruptive New Business Innovation for
BioEm - Spray the Distance Away on a Mission to Bring us Closer Millennial Entrepreneur – K11 Natural
MERIT AWARDS PrimeCredit – WeWa New Brand Launch Campaign – WeShake WeWin
AXA - Live with Confidence’ Marketing Campaign WeWa
DBS - Banking Unplugged by DBS Groundbreaking Innovation – MERIT AWARDS
iWealth app FWD General – FWD Drivamatics Mobile App
McDonald’s - McCafe 20th Anniversary FWD Life – This is How Insurance Works Today
Standard Chartered - INVEST FROM HOME. BANK FROM HOME MoneySQ – Revolutionize Hong Kong Financial Market
Pizza Hut – Roulette Cheesy Bites Pizza: The Brave-or-Crave Challenge

64 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

9/26/2023 3:37:24 PM
Dinner 2023 Ken.indd 64
Dinner 2023 Ken.indd 64 9/26/2023 3:37:24 PM