Page 67 - MA Dinner 2023

Past Campaign Award Winners

2 0 1 6 2 0 1 3
GOLD GOLD
csl Hit the BIG time on a BIG network PCCW - HKT mobile service ‘Ultimate Mobility’
SILVER SILVER
ManulifeMOVE Harbour City – Doraemon Brings Innovative Surprises through Joyful
BRONZE Experiences
NOW TV GOLD Tai Hing – My Hero II: The Rise of Hero Chef BRONZE
Citibank – Citi Plus Launch Campaign EXCELLENCE AWARDS Love the Planet 4.22 Hong Kong Goes Green Monday
SILVER AIA – Love is in Every Moment – Father & Daughter EXCELLENCE AWARDS
McDonald’s - McDonald’s Big Mac x姜濤 (Keung Crown Motors – FUN2GATHER Toyota Sienta & Spade Turning Brand Culture into Customer Benefit – Fairwood 40th
B) McDonald’s – Next Generation of Customer Experience Anniversary
BRONZE MERIT AWARDS Breakthrough the Dark Side of Hong Kong Disneyland
Hong Kong Tourism Board – Holiday at Home 3HK – Making Better McDonald's Restaurants – i'm Amazing
EXCELLENCE AWARDS FWD Savie Insurance ‘Simply Unbeatable’ Campaign MERIT AWARDS
Airstar - 全民加薪、全民放假 McDonald’s – A Surprise in Disguise Dairy Farm - Wellcome – Low Low Price Watcher
McDonald’s - OmniPork Luncheon Campaign Standard Chartered x Asia Miles Launch Campaign The Hong Kong Jockey Club – Happy Wednesday
( 新餐肉系列 ) McDonald's Restaurants – It's Mac Time Tonight
ZA Bank - 做壞規矩 做好銀行 2 0 1 5 TSL ︱謝瑞麟 Brand Revitalization – Rising from The Gloom
MERIT AWARDS GOLD
AQUA PRO+TECH – Golden 7 Seconds Coca-Cola China Ltd - Share A Coke 2 0 1 2
AXA – Everyday Gets Better with Emma SILVER GOLD
Shell – Top Cars, Race Now: Refuel Shell V-Power, British Motors Limited - The Unexpected – All New Discovery Sport Coca-Cola Summer ‘Chok’ Campaign
BRONZE SILVER
Maxim’s Caterers Limited - Mooncake Market Revolution – Maxim’s Hong Kong Breast Cancer Foundation – Three Steps to Breast Health
Egg Custard Mooncake 2014 BRONZE
EXCELLENCE AWARDS Disneyland’s It’s Playtime with Friends - The Power of Synergy
Arome Bakery (HK) Co Ltd - Arome Anew & Beyond EXCELLENCE AWARDS
Pricerite Stores Limited - Small Space: Big Universe FUJIFILM X-series – The sect of wandering photographing – The
Nestle Hong Kong Ltd - Frutips Relevancy Campaign Re-birth of a Camera Giant
MERIT AWARDS McDonald’s - The Road to Becoming Hong Kong’s Coffee Destination
The Hong Kong and China Gas Company Limited - Cook For Love iButterfly – Turning the Sky into a Canvas
The Hong Kong and China Gas Company Limited - Total Kitchen MERIT AWARDS
Solution PopCorn’s Opening Campaign
K11 Concepts Limited - The Revolutionary Art x Commerce Retail Model Okamoto - Water Temptation, Thinner than Super Thin
– Local Customer Recognition As Our Continued Driving Force Pizza Hut - Pizza and More
PrimeCredit Limited - Turning Property into Cash SOLVIL ET TITUS: Time is Love
2 0 1 4 2 0 1 1
GOLD GOLD
Harbour City - Rubber Duck Joy to the World Campaign The House of Dancing Water, City of Dreams – A New Era of
SILVER Entertainment in Macau
Wellcome's 'Like Always' Campaign SILVER
BRONZE Ocean Park’s Aqua City – The re-birth of a miracle
CLP Power - 'Let’s Save Now For A Better Future' Marketing Campaign BRONZE
EXCELLENCE AWARDS China 3D’s 3 Dimensional Marketing of 3D Sex and Zen
Chow Tai Fook ‘The Perfect One’ Bridal Campaign 2013 EXCELLENCE AWARDS
Environmental Protection Department - Food Wise Hong Kong Citibank Banks on New Standards to Break Banking Inertia
PrimeCredit - Golden-teeth Promise Free Golden Bangle
MERIT AWARDS Breaking Out of the Price Prison – How McDonald’s launched its
RunOurCity ‘Free to Run 3.23 Hong Kong Streetathon’ first premium product, 35 years on
McDonald’s Restaurants - From CNY to WNY: Making the Most
of the New Year 2 0 1 0
Tai Hing Catering Group - My Hero 太好味道 GOLD
Times Square: This is Your Time; Timely Transformation Of Maxim’s Angel and Devil
A Fading Meeting Place SILVER
Standard Chartered Hong Kong 150th Anniversary
Commemorative Charity Banknote Marketing Campaign
BRONZE
McDonald’s Moments Delivered
EXCELLENCE AWARDS
Endless Love – Rebranding BOCG Life
Cathay Pacific ‘People & Service’ Campaign
HKJC 125th Anniversary Campaign

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2023

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