Page 21 - MA2024

Contents

Messages

20 Prof Winfried Engelbrecht-Bresges GBS JP, Chairman, The Hong Kong Management Association
21 Mr S K Cheong, Chairman, Organizing Committee, HKMA / ViuTV & Now TV Awards for Marketing Excellence 2024
22 Mr Bruce Lam, Chief Executive Officer, Consumer, HKT Limited
23 Mr Clement Chung, General Manager, HK Television Entertainment Company Limited (ViuTV)
24 Ms Titania Woo, Executive Director, The Hong Kong Management Association

The Organizer

26 An Introduction to The Hong Kong Management Association
27 About the Awards
28 Panel of Judges: Campaign Awards
29 Panel of Judges: Individual Awards
30-31 Board of Examiners: Marketing Awards Organizing Committee 2024
32-33 Board of Examiners: Marketing Management Committee 2023/24
34 Board of Examiners: Chief Marketing Officer Committee

Best Organization Award

37 Best Organization Award Winner

Campaign Awards

38-39 Campaign Award Winners
41 Now TV Gold Award: McDonald’s Coffee Retirement
43 Silver Award: Preferred Banking - Be A Game Changer and “Carry” Yourself
45 Silver Award: HSBC Fraud (呃) Fair
47 Bronze Award: From “NO” to “YES” here to protect you always
49 Bronze Award: Mom-certified
51 Excellence Award: Explore The 7-SELECT Foodie-Verse. Anytime Anywhere
53 Excellence Award: Ho Chai Kung March
55 Excellence Award: Hello Hong Kong Recover Campaign
57 Excellence Award: HSBC Premier Elite
59 Excellence Award: ART IN MTR: HEALING AND INSPIRING JOURNEYS IN COVID
60-64 Past Campaign Award Winners

Individual Awards

65 Individual Award Winners
66-67 ViuTV Marketer of the Year, Distinguished Marketing Leadership Awardees
and Outstanding Marketing Professional Awardees
68-71 Past Individual Award Winners

19
HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

10/4/2024 12:15:32 PM
Dinner 2024 souvenir programme.indd 19
Dinner 2024 souvenir programme.indd 19 10/4/2024 12:15:32 PM