Page 25 - MA2024

Message from

Mr Clement Chung

Mr Clement Chung
General Manager
HK Television Entertainment Company Limited (ViuTV)

We are delighted to collaborate once again with the HKMA / ViuTV & Now TV Awards for Marketing Excellence this year, as we
come together to recognize and celebrate the outstanding campaigns and exceptional achievements of marketing professionals
across Hong Kong.

In an era where technology and artificial intelligence are reshaping industries, brands face unprecedented opportunities and
significant challenges. AI has transformed the way we engage with consumers, opening new avenues for personalization,
efficiency, and innovation. However, while the power of technology is undeniable, it is the human touch that truly distinguishes
a brand in this digital age.

Successful brands today understand that innovation must be paired with genuine connections to consumers. It’s not enough
to adopt the latest technologies; brands must create authentic, human-centered experiences that resonate on a deeper level.
Consumers seek experiences that are not only seamless and efficient but also meaningful and genuine.

This year, our finalists have demonstrated remarkable skill in navigating this delicate balance. They have embraced technology
and innovation while maintaining a strong focus on authenticity and emotional connection in their marketing efforts. We extend
our heartfelt congratulations to this year’s winners.

We also wish to express our sincere gratitude to the members of the Panel of Judges, the Board of Examiners, the Organizing
Committee, and the Nomination Committee. Your dedication and insights have created a platform that inspires new ideas, fosters
creativity, and pushes the boundaries of what marketing can achieve.

Finally, we are deeply honored to welcome our Guest of Honour, Dr Malina Ngai, Group CEO of AS Watson Group. Thank you for
your valuable contributions and for gracing us with your presence today.

23
HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

10/4/2024 12:06:52 PM
Dinner 2024 souvenir programme.indd 23
Dinner 2024 souvenir programme.indd 23 10/4/2024 12:06:52 PM