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Message from

Prof Winfried Engelbrecht-Bresges GBS JP

Prof Winfried Engelbrecht-Bresges GBS JP
Chairman
The Hong Kong Management Association

In an era marked by rapid technological advancements, shifting consumer expectations, and a heightened emphasis on
sustainability, the global marketing landscape is undergoing a profound transformation. Our marketers have shown exceptional
skill in responding to these shifts with ingenuity and perseverance to stay ahead. As we move beyond the disruptions of recent
years, these challenges and opportunities redefine what marketing excellence means.

Celebrating the 40th anniversary of the Awards for Marketing Excellence next year, it is fitting to celebrate those who have made
significant contributions to the field since 1985. These leaders and organizations explore new frontiers in marketing, setting fresh
standards in a dynamic environment. They inspire us all to achieve excellence and embrace the future with confidence.

This year marks the fourth consecutive collaboration between the HKMA, ViuTV, and Now TV. Together, we have built a strong
platform to recognize Hong Kong’s exceptional marketing talent, showcasing campaigns that connect deeply with audiences and
drive impactful results.
I would like to extend my deepest gratitude to the Panel of Judges, Board of Examiners as well as the Awards Organizing Committee
for their invaluable contributions. A special acknowledgment goes to Mr S K Cheong, Chairman of the Award Organizing
Committee, for his steadfast leadership and dedication. I am also sincerely grateful to our generous Special Awards Title Sponsors,
Corporate Sponsors, Official Judging PC Sponsor, and Supporting Organizations, whose support has been instrumental in bringing
this annual event to life.
We are honoured to have Dr Malina Ngai, Group CEO of AS Watson Group, as our Guest of Honour at the Award Presentation
Ceremony. Her insights on transformative leadership will provide valuable perspectives for us all. Last but not least, congratulations
to all the winners. Your achievements in this competitive landscape are truly inspiring and set a high bar for the entire marketing
community.

20 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

10/4/2024 12:06:50 PM
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