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Message from

Mr S K Cheong

Mr S K Cheong
Chairman, Organizing Committee
HKMA / ViuTV & Now TV Awards for Marketing Excellence 2024

Since its inception in 1985, the Awards for Marketing Excellence have celebrated the remarkable journey of marketing in Hong
Kong. As we approach the 40th anniversary next year, the Awards have not only honoured exceptional marketing achievements
but also mirrored the evolution of the industry, from traditional advertising to the digital and data-driven strategies that define
today’s marketing landscape.

This year’s Awards have achieved new milestones, with a record number of entries showcasing campaigns that are both innovative
and impactful. The breadth of submissions reflects the creativity and strategic insight of our marketing professionals, who are
constantly exploring new ways to connect with audiences and deliver exceptional results.

We are excited to introduce a new category this year—the Best Organization Award. This accolade recognizes companies that
have not only excelled in their marketing efforts but have also played a role in advancing industry standards and fostering talent.

We are most honoured to have Dr Malina Ngai, Group CEO of AS Watson Group, as our Guest of Honour and shared her invaluable
insights at the Award Presentation Ceremony.

I would like to express my deepest gratitude to the members of the Panel of Judges, the Board of Examiners, and the Awards
Organizing Committee for their dedication and hard work. My heartfelt thanks also go to the Award Title Sponsors, Special Awards
Title Sponsors, Corporate Sponsors and Official Judging PC Sponsor for their continued support.
Congratulations to all the winners! Your exceptional achievements in marketing demonstrate the creativity and commitment that
drive our industry forward. As we look ahead, let us continue to foster innovation and collaboration, ensuring that Hong Kong’s
marketing sector remains at the forefront of global excellence.

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HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

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Dinner 2024 souvenir programme.indd 21 10/4/2024 12:06:51 PM