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Message from

Ms Titania Woo

Ms Titania Woo
Executive Director
The Hong Kong Management Association

Marketing management has evolved to become a strategic force within organizations, shaping not just brand narratives but also
influencing overall business direction and culture. It is no longer just about promoting products and services; effective marketing
management is integral to aligning business goals with societal values and driving long-term success.

The HKMA recognized the rising importance of marketing management 39 years ago with the establishment of the Awards for
Marketing Excellence. Over the years, the winners have showcased a dynamic range of campaigns, with talent and vision, that
reflect a deep understanding of the evolving marketplace and a commitment to advancing the profession. We take great pride in
having championed the achievements of Hong Kong’s marketing leaders through nearly four decades of change and innovation.

I would like to extend my heartfelt congratulations to all the winners of this year’s Campaign Awards, Individual Awards, and
the Best Organization Award. Your achievements inspire us all to strive for even greater success and innovation in the field of
marketing management.
I am also deeply grateful to the Panel of Judges, the Board of Examiners, and the Marketing Awards Organizing Committee for their
tireless efforts and dedication. A special thank you goes to Mr S K Cheong, Chairman of the Awards Organizing Committee, for his
leadership and support of marketing excellence.

I would like to express my sincere appreciation to our Award Sponsors: Viu TV and Now TV, the Special Awards Title Sponsors,
Corporate Sponsors, Official Judging PC Sponsor and Supporting Organizations. Your contributions make this celebration of
marketing brilliance possible. Finally, I would like to extend my deepest thanks to our Guest of Honour, Dr Malina Ngai, Group CEO
of AS Watson Group for gracing us at the Award Presentation Ceremony.

Marketing Oscars: Countdown to the Big 40! Cheers!

24 HKMA / VIUTV & NOW TV AWARDS FOR MARKETING EXCELLENCE 2024

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