BA(Hons) Business Studies - Digital Marketing

BA(Hons) Business Studies - Digital Marketing

Overview

The Hong Kong Management Association (HKMA) jointly offers a top-up degree programme with the University of Greenwich. This bachelor degree programme aims not only to prepare students in strengthening their business and management knowledge, but also to develop their analytical skills. This Greenwich bachelor degree programme is tailored specially for holders of Associate Degree, Higher Diploma, Advanced Diploma, and Professional Diploma, etc.

Why choose the University of Greenwich BA (Hons) Business Studies?

  • An express way for a Reputable UK Degree
    The University of Greenwich is an internationally recognised university. The programme is a fully accredited British undergraduate university degree.
  • Upgrading your academic qualification in 8 or 12 months
    Students can complete the programme in 8 months with 4 modules (Year 3 Entry) or 12 months with 6 modules (Year 2 Entry).
  • Different Specialisations
    Students can choose to study a specialisation module from a range of elective options including Business Studies, Digital Marketing, E-Business, Events Management, Finance, Human Resource Management and Logistics.
  • Fully taught by experienced local associate faculty
    The programme is taught by local experienced associate faculty with local, innovative and practical knowledge and therefore participants can easily apply what they have learnt into their daily work. Presentations, problem-solving exercises, projects and self-managed learning activities are used to encourage flexible thinking and independent learning.
  • Affordable and competitive programme fee
    The Programme can be enrolled in an affordable and competitive programme fee.
Nov 14
Hybrid Information Session
Time:
19:00 - 20:00
Venue:
First Commercial Building
Online

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Nov 26
Online Information Session
Time:
13:00 - 14:00
Venue:
Online

Add to Calendar:


Talent Development Fund

Talent Development Fund: Now open for application. Successful applicant will be awarded $20,000. (Applicants must meet the requirements of the scheme. Only new application of the programmes are accepted and students are not allowed to apply fund for programmes which are currently enrolled.)

Details

Information at a Glance

Commencement Date:

Deadline for New Application:

Tuition Fee for Year 2 Entry:

HK$76,800

Tuition Fee for Year 3 Entry:

HK$65,800

Medium of Instruction:

English
Brochure Timetable Application Form

University of Greenwich

University of Greenwich has been providing higher education for over 125 years. The University is a public, research university with four faculties: Architecture, Computing & Humanities; Business School; Education & Health; and Engineering & Science. The university operates across three campuses: Greenwich and Avery Hill in London and Medway in Kent. It has over 38,000 UK and international students studying at three campuses in the UK, and an additional 17,000 students studying overseas.

Achievements of University of Greenwich:

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Alumni of the University of Greenwich

Professor Charles Kao

Professor Charles Kao

  • 2009 Nobel Prize winner in Physics for his ground breaking research in fibre optics.
  • A graduate of Electrical Engineering programme at the University’s predecessor, Woolwich Polytechnic, in 1957.

Professor Abiy Ahmed

Mr Abiy Ahmed

  • Prime Minister of Ethiopia since 2018.
  • 2019 Nobel Peace Prize winner for his efforts to achieve peace and international cooperation.
  • A graduate of MA in Transformational Leadership and Change in 2011.

Details

Programme Duration
Year 2 Entry
a. Period of study 12 months (3 x 4-month term)
b. No. of modules 6 modules (Year 2 studies: 2 modules; Year 3 studies: 4 modules)
c. Mode of study Each module comprises 13 regular weekly lectures.
Year 3 Entry
a. Period of study 8 months (2 x 4-month term)
b. No. of modules 4 modules
c. Mode of study Each module comprises 13 regular weekly lectures.

Programme Structure

Year 3

120 Credits

Module 1:Final Year Project: Consultancy Project

Module 2:Managing Strategy (Collaborations)

Module 3:Small Business Management (Collaborations)

Module 4:Specialisation Studies (any one of the followings)

  • Business Studies
    International Management and Organisational Functions (Collaborations)
  • Digital Marketing
    Direct and Digital Marketing Strategy
  • E-Business
    E-Business
  • Events Management
    Events Venue Management
  • Finance
    Corporate Financial Management
  • Human Resource Management
    International Human Resource Management
  • Logistics
    International Logistics and Supply Chain Management

Entry by

  1. HKMA ADMS(DMS) holders;
  2. Higher Diploma; or
  3. Associate Degree holders; or
  4. Equivalent qualifications

Year 2

60 Credits Exemption (Qualified Candidates Only)

60 Credits

Module 1: Operations Management
Module 2: Creativity and Decision-Making in Business

Entry by

  1. HKMA Professional Diploma holders (business related)
  2. Higher Diploma; or
  3. HKMA ADSA holders or
  4. Equivalent qualifications

Year 1

120 Credits Exemption (Qualified Candidates Only)

 

* Supporting document on English Proficiency is required.

ADMS: Advanced Diploma in Management Studies, a programme jointly offered by Lingnan University and HKMA

ADBM: Advanced Diploma in Business Management, a programme jointly offered by Lingnan University and HKMA

ADSA: Advanced Diploma in Secretarial and Administrative Studies, HKMA

– Diploma in Management Studies (DMS) is equivalent to Advanced Diploma in Management Studies (ADMS)

– Diploma in Business Management (DBM) is equivalent to Advanced Diploma in Business Management (ADBM)


Award

Students, upon successful completion of the whole programme, will be awarded the BA (Hons) Business Studies by the University of Greenwich.

Financial Assistance

BA (Hons) Business Studies is an approved programme of the Extended Non-means-tested Loan Scheme (ENLS). Students can apply for an ENLS loan to cover the tuition fees payable of this programme.


Hear from our Graduates

MS-Brenda-Li

Ms Brenda Li
Regional Human Resources Manager, APAC
BA (Hons) Business Studies / 2022 Graduate

“I decided to pursue a BA (Hons) degree in Business Studies with a specialization in HR Management to align with my career aspirations of transforming into an HR professional. I was drawn to the University of Greenwich because I visited its stunning London campus years ago, and Sir Charles Kao was once a student there.

During my one-year study, I was impressed by the lecturers who generously shared their practical experiences and comments to guide us toward achieving our learning goals with a strong focus. It allowed me to gain invaluable learning experiences, like acquiring diverse job simulation experience in different contexts through group projects or individual papers.

In addition, I had a memorable learning experience with a group of supportive companions as we collaborated and celebrated successes together. Being a working adult to study a part-time top-up degree programme was by no means easy, however, it’s fully achievable for most of us and definitely rewarding. The programme also assisted me to integrate the academic knowledge with my previous work experience throughout the journey and gave me inspiration and a shift in mindset.

I was embracing a new version of myself and being more confident and courageous in my career. I am grateful to all lecturers and my classmates for their support that helped me reach for the stars to complete my degree with first-class honours!”


Mr-Jim-Chim

Mr Jim Chim
Senior Consultant, People and Culture, NCS Group
BA (Hons) Business Studies / 2021 Graduate

“I am writing to express my heartfelt gratitude for the opportunity to study BA (Hons) Business Studies programme at The University of Greenwich.

The programme has equipped me with the knowledge, skills and confidence to pursue my career goals and to contribute positively to the field of HR. Thanks to the diverse curriculum and the supportive learning environment, I have learned so much. I have also made lifelong friends and connections through the various activities and events organized by the HKMA.

I am proud to be an alumnus of the University of Greenwich and HKMA and I will always cherish the memories and experiences I had during my time there.

As a matter of fact, with all the good learning and rewarding experiences, I further my studies by pursuing my Master’s degree in Law with University of Greenwich and HKMA shortly after my graduation!”

Admission

Tuition

Year 3 Entry: HK$65,800
Year 2 Entry: HK$76,800 (including the fee for both year 2 and 3 studies)

Entry Requirements

  • For entry into Year 3
    Holders of Diploma in Management Studies (DMS)/Advanced Diploma in Management Studies (ADMS) jointly organised by Hong Kong Polytechnic and the HKMA/Lingnan University and the HKMA, or equivalent qualification, such as relevant Advanced/Higher Diplomas or Associate Degrees from institutes such as VTC, HKU SPACE, CUSCS, CityU SCOPE, HKCC, HKBU SCE, etc. Or
  • For entry into Year 2
    Holders of Professional/Advanced Diplomas awarded by the HKMA or equivalent qualifications from recognised post-secondary institutions.

  • English Proficiency
    Applicants must be proficient in English Language and are required to provide evidence of proficiency if educated in a language other than English:
    • IELTS overall band score of 6.0 or above;
    • TOEFL 550 or above;
    • Grade D or above obtained from HKCEE English (Syllabus B);
    • Grade D or above from HKALE English Language; OR
    • Level 3 or above from HKDSE, etc.

Enquiry

Course Details

Mr Sam Wong
Phone: 2774 8513
Email: degree.greenwich@hkma.org.hk
 
Mr Ian Yong
Phone: 2774 8523
Email: degree.greenwich@hkma.org.hk

General Enquiry

Phone: 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025
Email: hkma@hkma.org.hk / enrol@hkma.org.hk
Fax: 2365 1000