BA(Hons) Business Studies - Digital Marketing
BA(Hons) Business Studies - Digital Marketing
Overview
The Hong Kong Management Association (HKMA) jointly offers a top-up degree programme with the University of Greenwich. This bachelor degree programme aims not only to prepare students in strengthening their business and management knowledge, but also to develop their analytical skills. This Greenwich bachelor degree programme is tailored specially for holders of Associate Degree, Higher Diploma, Advanced Diploma, and Professional Diploma, etc.
Why choose the University of Greenwich BA (Hons) Business Studies?
- An express way for a Reputable UK Degree
The University of Greenwich is an internationally recognised university. The programme is a fully accredited British undergraduate university degree. - Upgrading your academic qualification in 8 or 12 months
Students can complete the programme in 8 months with 4 modules (Year 3 Entry) or 12 months with 6 modules (Year 2 Entry). - Different Specialisations
Students can choose to study a specialisation module from a range of elective options including Business Studies, Digital Marketing, E-Business, Events Management, Finance, Human Resource Management and Logistics. - Fully taught by experienced local associate faculty
The programme is taught by local experienced associate faculty with local, innovative and practical knowledge and therefore participants can easily apply what they have learnt into their daily work. Presentations, problem-solving exercises, projects and self-managed learning activities are used to encourage flexible thinking and independent learning. - Affordable and competitive programme fee
The Programme can be enrolled in an affordable and competitive programme fee.
Nov
14
| Hybrid Information Session |
| Time: |
| 19:00 - 20:00 |
| Venue: |
| First Commercial Building |
| Online |
Add to Calendar:
Nov
26
| Online Information Session |
| Time: |
| 13:00 - 14:00 |
| Venue: |
| Online |
Add to Calendar:
Talent Development Fund
Talent Development Fund: Now open for application. Successful applicant will be awarded $20,000. (Applicants must meet the requirements of the scheme. Only new application of the programmes are accepted and students are not allowed to apply fund for programmes which are currently enrolled.)
Information at a Glance
Commencement Date:
Deadline for New Application:
Tuition Fee for Year 2 Entry:
HK$76,800Tuition Fee for Year 3 Entry:
HK$65,800Medium of Instruction:
EnglishUniversity of Greenwich
University of Greenwich has been providing higher education for over 125 years. The University is a public, research university with four faculties: Architecture, Computing & Humanities; Business School; Education & Health; and Engineering & Science. The university operates across three campuses: Greenwich and Avery Hill in London and Medway in Kent. It has over 38,000 UK and international students studying at three campuses in the UK, and an additional 17,000 students studying overseas.
Achievements of University of Greenwich:
- Achieved a Teaching Excellence Framework (TEF) Gold rating in 2023
- Winners of the Queen’s Anniversary Prizes for Higher and Further Education (2000, 2002, 2007, 2015, 2019)
- Ranked 1st in UK University by StudentCrowd University Award 2023
- Ranked 1st in Best Universities in London by StudentCrowd University Awards 2022 & 2023
- Top 10 UK University of the Year (Whatuni Student Choice Awards 2022)
- Top 3 in the student satisfaction survey for London (Complete University Guide 2019)
- Ranked 6th in Law in London (Guardian University Guide 2018)
- Ranked 1st for student satisfaction (The Times Good University Guide 2017: Law)
Alumni of the University of Greenwich
Professor Charles Kao
- 2009 Nobel Prize winner in Physics for his ground breaking research in fibre optics.
- A graduate of Electrical Engineering programme at the University’s predecessor, Woolwich Polytechnic, in 1957.
Mr Abiy Ahmed
- Prime Minister of Ethiopia since 2018.
- 2019 Nobel Peace Prize winner for his efforts to achieve peace and international cooperation.
- A graduate of MA in Transformational Leadership and Change in 2011.
Details
| Year 2 Entry | |
| a. Period of study | 12 months (3 x 4-month term) |
| b. No. of modules | 6 modules (Year 2 studies: 2 modules; Year 3 studies: 4 modules) |
| c. Mode of study | Each module comprises 13 regular weekly lectures. |
| Year 3 Entry | |
| a. Period of study | 8 months (2 x 4-month term) |
| b. No. of modules | 4 modules |
| c. Mode of study | Each module comprises 13 regular weekly lectures. |
Year 3
120 Credits
Module 1:Final Year Project: Consultancy Project
Module 2:Managing Strategy (Collaborations)
Module 3:Small Business Management (Collaborations)
Module 4:Specialisation Studies (any one of the followings)
- Business Studies
International Management and Organisational Functions (Collaborations) - Digital Marketing
Direct and Digital Marketing Strategy - E-Business
E-Business - Events Management
Events Venue Management - Finance
Corporate Financial Management - Human Resource Management
International Human Resource Management - Logistics
International Logistics and Supply Chain Management
Entry by
- HKMA ADMS(DMS) holders;
- Higher Diploma; or
- Associate Degree holders; or
- Equivalent qualifications
Year 2
60 Credits Exemption (Qualified Candidates Only)
60 Credits
Module 1: Operations Management
Module 2: Creativity and Decision-Making in Business
Entry by
- HKMA Professional Diploma holders (business related)
- Higher Diploma; or
- HKMA ADSA holders or
- Equivalent qualifications
Year 1
120 Credits Exemption (Qualified Candidates Only)
* Supporting document on English Proficiency is required.
ADMS: Advanced Diploma in Management Studies, a programme jointly offered by Lingnan University and HKMA
ADBM: Advanced Diploma in Business Management, a programme jointly offered by Lingnan University and HKMA
ADSA: Advanced Diploma in Secretarial and Administrative Studies, HKMA
– Diploma in Management Studies (DMS) is equivalent to Advanced Diploma in Management Studies (ADMS)
– Diploma in Business Management (DBM) is equivalent to Advanced Diploma in Business Management (ADBM)
Students, upon successful completion of the whole programme, will be awarded the BA (Hons) Business Studies by the University of Greenwich.
BA (Hons) Business Studies is an approved programme of the Extended Non-means-tested Loan Scheme (ENLS). Students can apply for an ENLS loan to cover the tuition fees payable of this programme.
Hear from our Graduates
Ms Brenda Li |
“I decided to pursue a BA (Hons) degree in Business Studies with a specialization in HR Management to align with my career aspirations of transforming into an HR professional. I was drawn to the University of Greenwich because I visited its stunning London campus years ago, and Sir Charles Kao was once a student there. During my one-year study, I was impressed by the lecturers who generously shared their practical experiences and comments to guide us toward achieving our learning goals with a strong focus. It allowed me to gain invaluable learning experiences, like acquiring diverse job simulation experience in different contexts through group projects or individual papers. In addition, I had a memorable learning experience with a group of supportive companions as we collaborated and celebrated successes together. Being a working adult to study a part-time top-up degree programme was by no means easy, however, it’s fully achievable for most of us and definitely rewarding. The programme also assisted me to integrate the academic knowledge with my previous work experience throughout the journey and gave me inspiration and a shift in mindset. I was embracing a new version of myself and being more confident and courageous in my career. I am grateful to all lecturers and my classmates for their support that helped me reach for the stars to complete my degree with first-class honours!” |
Mr Jim Chim |
“I am writing to express my heartfelt gratitude for the opportunity to study BA (Hons) Business Studies programme at The University of Greenwich. The programme has equipped me with the knowledge, skills and confidence to pursue my career goals and to contribute positively to the field of HR. Thanks to the diverse curriculum and the supportive learning environment, I have learned so much. I have also made lifelong friends and connections through the various activities and events organized by the HKMA. I am proud to be an alumnus of the University of Greenwich and HKMA and I will always cherish the memories and experiences I had during my time there. As a matter of fact, with all the good learning and rewarding experiences, I further my studies by pursuing my Master’s degree in Law with University of Greenwich and HKMA shortly after my graduation!” |
Admission
Tuition
Year 3 Entry: HK$65,800
Year 2 Entry: HK$76,800 (including the fee for both year 2 and 3 studies)
Entry Requirements
- For entry into Year 3
Holders of Diploma in Management Studies (DMS)/Advanced Diploma in Management Studies (ADMS) jointly organised by Hong Kong Polytechnic and the HKMA/Lingnan University and the HKMA, or equivalent qualification, such as relevant Advanced/Higher Diplomas or Associate Degrees from institutes such as VTC, HKU SPACE, CUSCS, CityU SCOPE, HKCC, HKBU SCE, etc. Or -
For entry into Year 2
Holders of Professional/Advanced Diplomas awarded by the HKMA or equivalent qualifications from recognised post-secondary institutions. - English Proficiency
Applicants must be proficient in English Language and are required to provide evidence of proficiency if educated in a language other than English: - IELTS overall band score of 6.0 or above;
- TOEFL 550 or above;
- Grade D or above obtained from HKCEE English (Syllabus B);
- Grade D or above from HKALE English Language; OR
- Level 3 or above from HKDSE, etc.
Enquiry
Course Details
| Mr Sam Wong | |
| Phone: | 2774 8513 |
| Email: | degree.greenwich@hkma.org.hk |
| Mr Ian Yong | |
| Phone: | 2774 8523 |
| Email: | degree.greenwich@hkma.org.hk |
General Enquiry
| Phone: | 2774 8500 / Ivy Ng 3468 6023 / Shino Choi 3468 6024 / Windy Ng 3468 6025 |
| Email: | hkma@hkma.org.hk / enrol@hkma.org.hk |
| Fax: | 2365 1000 |
