Executive Certificate in Unlocking PR Essential Toolbox

Ms. Kwan Wai Ling
Regina Chief News Officer
( 香港有線新聞有限公司 首席新聞官 關慧玲 )

Regina is a veteran of the Hong Kong media industry, bringing over 20 years of distinguished experience in journalism and publishing. Her career is defined by her impactful leadership within top-tier media organizations.

She joined i-CABLE Communications Limited in 2022, spearheading operations as the Director of News and Infotainment, as well as the General Manager of i-CABLE News Limited and i-CABLE Finance Media Limited. In 2026, she was promoted to her current role as the Chief News Officer.

Prior to joining i-CABLE, Regina was a strategic force in print media. She served as the Chief Executive Officer of Sing Tao Magazine Group, and Publisher & Chief Editor of East Week. In this executive capacity, she was responsible for driving news business development and was instrumental in enhancing the publication’s overall content quality and editorial standards.

Kiko WONG
Associate Account Director, Guru Online
( 超凡網絡（控股）有限公司副客戶總監 )

With over 10 years of experience in digital marketing, Kiko Wong has a strong background in providing data-driven solutions to help brands in the beauty, fashion, FMCG and Government sectors achieve remarkable digital campaign success and heighten brand awareness.
Kiko is passionate and professional in leveraging data insights to develop innovative campaigns that drive sales and engagement. Her extensive industry experience and expertise in crafting effective digital strategies make her a valuable asset in guiding brands through the complex world of online marketing and achieving their business goals.
Guru Online, a leading digital marketing agency that provides innovative solutions for various industries, was the first listed local agency in Hong Kong in 2015.

Chris Cheng
Director, Associate Digital Performance, dentsu Hong Kong
( 香港電通 數位行銷副總監 鄭穗旭 )

Chris is an ad-tech and marketing technology enthusiast with over 10 years of experience in advertising and digital marketing. He has a proven track record of driving success for renowned brands through the management of integrated and performance-driven campaigns across diverse industries.

Dentsu Hong Kong is part of dentsu’s global family, dentsu was founded in 1901 in Tokyo and is present in approximately 120 countries. Dentsu is an integrated partner for growth and transformation, delivering end-to-end Experience Transformation (EX) by combining Media, CXM, and Creative, and supporting Business Transformation (BX) for sustainable growth for brands, people, and society.

May WONG
Founder, MW Communications Ltd
(MW Communications Limited 創辦人 王美琪 )

A consummate communications professional of more than 35 years, May Wong is a veteran television journalist/broadcaster turned corporate communications specialist with expertise in the development of communications and brand strategies, media communication, crisis and issue management and executive presence. Among her many corporate roles, she headed the communications function and was a designated spokesperson at the MTR Corporation and Hang Seng Bank, where she was also a member of the executive committee.

May currently provides advisory and training services to major listed corporations, non-governmental organisations and government departments. As Adjunct Associate Professor in the Master of Bilingual Corporate Communication programme at the Hong Kong Polytechnic University, she supports the next generation of communicators to develop their craft. She is also a certified professional coach.

Jones Ng
Founder and Director, Chiwa Digital Media Captial Group
(志華數碼媒體資本集團創辦人 吳偉權)

Jones is the Founder and Director of Chiwa Digital Media Capital Group. With over 18 years of experience in online marketing in mainland China, he established the WeChat account “Heyyo Hong Kong,” which has attracted over 300,000 followers and averages more than 1 million monthly readers. It ranks in the top 3 for mainland tourists.

Jones has collaborated with renowned brands such as Watsons, MTR, SKII, and Alipay. He has been invited to share his insights at over 50 events by organizations like Nasdaq and HSBC PayMe. Additionally, he contributes columns to Ta Kung Pao, Master Insight HKEJ, and HSBC Vision Go.

Roger WONG
Chief Assignment Editor, Finance & Business, HK01
(HK01 財經版總採訪主任 黃捷)

With almost 15 years of experience in the media industry specializing in business news, Roger Wong is a veteran journalist knowing the online news ecosystem well. Prior to HK01, he worked in Bloomberg Business/Chinese Edition, Quamnet, and Next Magazine.

Meanwhile, Roger has assumed a teaching role at The Chinese University of Hong Kong for financial news writing. Previously, his news works or edited works won the Business Journalism Awards of HSUHK and the Citi Journalistic Excellence Award.

Herbert Chia JP
Senior Advisor of Alibaba Cloud Intelligence Hong Kong & Macau
(車品覺太平紳士, 阿里雲智能香港及澳門資深顧問)

Mr. Chia is a non-official director of Hong Kong Genome Institute. He has around 15 years of practical experience in big data strategy and application with unique insights into the future trends of e-commerce. He joined Alibaba in 2010 and served as the vice president of Alibaba (China) Co., Ltd. and the president of data committee. During his tenure with Alibaba, the data team of Alibaba was awarded “China Excellent IT Team” in the “Excellent Chinese CIO” selection in 2014. Mr. Herbert Chia was rated as “China Top 10 Most Influential Big Data Entrepreneurs” by the State Information Center of China in 2017 and garnered Outstanding Achievement Award in 2021 AI Golden Goose Awards of China. He is also a former venture partner of Sequoia Capital China and a former member of the board of director of Hong Kong Science and Technology Parks Corporation.

Mr. Chia has been making significant contributions in helping to bring China’s big data industry to a new level and has actively promoted Hong Kong to become the big data pilot city in The China Greater Bay Area and The Belt and Road. In Hong Kong, he serves as a co-opted member of the Information Technology Services Committee of the Hospital Authority of Hong Kong Special Administrative Region, a non-official member of the Education Commission and the Digital Economy Development Committee and vice chairman of the council of GBA International Information Technology Association.

Mr. Chia is the Adjunct Associate Professor of The University of Hong Kong (Institute for China Business) and Professor of Practice of the Hong Kong Management Association. He is also the author of various best-selling books including The Big Data and The Nature of Big Data. He holds an Executive Master of Business Administration (EMBA) Degree from Tsinghua University and an EMBA Degree from the Institut Européen d’ Administration des Affaires (INSEAD).