55TH DSA PROGRAMME JUDGING INFORMATION

Paper (15%) + Interview Session (85%)
* 65% is the passing mark for each criterion

1. PAPER (15%)
   Judging Criteria for PAPER

   Appendix I	Reference letter from nominee's company
   20%	Reasons for nominating the nominee
   Appendix II	Nominee’s background and work history
   20%	What are your aspirations as a salesman
   20%	Personal achievement and continuous development
   40%	Nominee's opinion on the theme of the 56th DSA - Forged in Righteousness (秉道 • 百炼！)
   Appendix III	Summary of product/service information for each nominee, which will present at the interview session

2. INTERVIEW SESSION (85%)
   The interview session is divided into 2 parts.

   PART I (PRODUCT/SERVICE PRESENTATION) (60%)
   (3 minutes)	Presentation by the nominees on specific products or services indicated in Appendix III
   (3 minutes)	Answering challenges by the judges and encourage the judges to have follow-up discussion or conversation
   PART II (EFFECTIVE SELLING) (25%)
   (2 minutes)	Presentation on selling a product to a specific group of customers (both are randomly chosen by the nominee)

• Judging Criteria for PRODUCT/SERVICE PRESENTATION + Q&A (60%)

  20%	Demonstration of Professionalism
  20%	Customer Engagement and Rapport
  20%	Product and Market Knowledge
  40%	Sales Closing Capability

• Application of selling skills (Effective Selling Session) (25%)

  20%	Agility and Innovation
  20%	Relevance to the Target Audience
  20%	Customer Engagement and Rapport
  40%	Sales Closing Capability