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2025 Individual Awards

Individual Award Winners

ViuTV Marketer of the Year
Mr Franklin Law
Marketing Director
Ocean Park Corporation

Distinguished Marketing Leadership Awards

Ms Alice Chan
Head, Affluent & Wealth Management Marketing, Wealth & Retail Banking Hong Kong
Standard Chartered Bank (Hong Kong) Limited

Ms Kathy Fu
Head of Loan Marketing
WeLab Bank
Ms Kelly Fung
Marketing Director
McDonald’s Hong Kong
Mr Franklin Law
Marketing Director
Ocean Park Corporation
Ms Sarah Man
Marketing Manager
CATALO Natural Health Science Group
Mr Adrian Tan
Senior Vice President
DBS Bank (Hong Kong) Limited

Outstanding Marketing Professional Awardees

Ms Janet Chan
Senior Manager – Communications
McDonald’s Hong Kong

Ms Avis Fung
Manager, Marketing
WeLab Bank

Ms Amy Lai
Senior Manager - Strategy & Insights
McDonald’s Hong Kong

Ms Connie Leung
Associate Director, Marketing Strategy, Wealth & Retail Banking Hong Kong
Standard Chartered Bank (Hong Kong) Limited

Mr Martin Leung
Digital Acquisition Manager, Wealth and Personal Banking
HSBC

Ms Esme Tang
General Manager, Business Development Manager
ABC Pathways Group

Ms Yuki Wong
Associate Marketing Director, Wealth and Personal Banking
HSBC

Ms Pipi Yuen
Senior Marketing Manager, Propositions
Hang Seng Bank

ViuTV Marketer of the Year and Distinguished Marketing Leadership Awardee*

Mr Franklin Law
Marketing Director
Ocean Park Corporation

It is a great honour to receive this year’s ViuTV Marketer of the Year and Distinguished Marketing Leadership Award. Sincere thanks to HKMA, the judges, and my dedicated team. Kudos to Ying Ying, Jia Jia, and De De for giving us the chance to create a deeply resonant campaign with Hong Kong. Looking forward to welcoming you at Ocean Park.

Distinguished Marketing Leadership Awardee*

Ms Alice Chan
Head, Affluent & Wealth Management Marketing, Wealth & Retail Banking Hong Kong
Standard Chartered Bank (Hong Kong) Limited

I am most honoured to receive the HKMA Distinguished Marketing Leadership Award. In addition to thanking the committee and the panel of judges for their recognition, I would also like to thank the Standard Chartered team for their ongoing trust and support. This experience has again reaffirmed the endless possibilities that continuous innovation and transformation can bring.

Ms Kathy Fu
Head of Loan Marketing
WeLab Bank

I am truly honoured to be awarded the Distinguished Marketing Leadership Award. I would like to sincerely thank the HKMA, the judges, and WeLab Bank for their support. As a marketer with a background in digital marketing, I believe the core of marketing campaign lies in genuinely driving business performance. The selection process allowed me to integrate creativity, strategy, and data analysis, connecting authentically with consumers to achieve performance. Being able to excel in this field and receive recognition from the industry is truly inspiring.

Ms Kelly Fung
Marketing Director
McDonald’s Hong Kong

I’m deeply honoured to receive the Distinguished Marketing Leadership Award. This recognition reminds me that great marketing goes beyond strategy — it’s about sparking cultural and emotional relevance, evoking deep memories, and inspiring genuine participation and sharing. My heartfelt thanks to the judges, and to my company, team, and partners for their unwavering support. I look forward to continuing to connect with every Hong Konger, as McDonald’s grows alongside our community.

Ms Sarah Man
Marketing Manager
CATALO Natural Health Science Group

Thank you HKMA for the Distinguished Marketing Leadership Award! This honour belongs to the entire CATALO team. Grateful for the opportunity to lead our 25th anniversary campaign, promoting our “Natural & Trustworthy” philosophy. CATALO will continue safeguarding family health with premium natural supplements.

Mr Adrian Tan
Senior Vice President
Senior Vice President

I am profoundly honoured to receive the Distinguished Marketeing Leadership Award. This recognition holds immense personal and professional significance, particularly after dedicating over two decades to the dynamic marketing profession. My sincerest gratitude goes to the organizers and judges for this incredibly meaningful acknowledgment, and for fostering a platform that celebrates excellence. I also thank the management of DBS Bank and my supervisor for their unwavering support, which has been instrumental in my success. This award inspires me to continue innovating in the marketing landscape.

Outstanding Marketing Professional Awardees*

Ms Janet Chan
Senior Manager – Communications
McDonald’s Hong Kong

I’m honoured to receive the Outstanding Marketing Professional Award from the HKMA judges. Looking ahead, I will continue to innovate and drive growth, leveraging my PR expertise to help shape a brand that truly resonates with the public. I’m sincerely grateful to the company for its unwavering support and nurturing!

Ms Avis Fung
Manager, Marketing
WeLab Bank

I am deeply honoured to receive the Outstanding Marketing Professional Award. My heartfelt thanks to HKMA and the judges for their recognition, and to my company for its unwavering support. Marketing has always been my passion, and the selection process gave me the opportunity to reflect on the creativity, strategies, and execution details of my past projects. It reminded me of the deep sense of fulfilment they brought. I look forward to bringing more innovative experiences to the market in the future.

Ms Amy Lai
Amy Lai
McDonald’s Hong Kong

I’m deeply honored to be recognized for my work in market research. This experience has strengthened my passion for understanding the market and our customers, and driving change. I’m grateful to have the support of McDonald’s Hong Kong and look forward to contributing further. Thank you for this award journey.

Mr Martin Leung
Digital Acquisition Manager, Wealth and Personal Banking
HSBC

Receiving the HKMA Outstanding Marketing Professional Award fills me with gratitude and renewed purpose. It motivates my commitment to purse innovation and excellence, turning challenges into opportunities. My heartfelt thanks to my exceptional team for their unwavering support and collaborative spirit in pushing creative boundaries.

Ms Esme Tang
General Manager, Business Development Manager
ABC Pathways Group

It is a great honour to receive the Outstanding Marketing Professional Award presented by The Hong Kong Management Association. This inspires my company, my team and me to continue telling every wonderful story of Hong Kong with creativity, sincerity, and professionalism!

Ms Yuki Wong
Associate Marketing Director, Wealth and Personal Banking
HSBC

I am truly honoured to receive the Outstanding Marketing Professional Award from The Hong Kong Management Association. This journey has not only rekindled my passion for impactful marketing but also inspired me to relentlessly pursue excellence. My heartfelt appreciation goes to the judges for their recognition and to my company and team for their unwavering support.

Ms Pipi Yuen
Senior Marketing Manager, Propositions
Hang Seng Bank

HKMA Marketing Award is always a dream stage for every marketer. This honour is not just a personal achievement but a testament to our team effort. Heartfelt thanks to the panel of judges, my exceptional management, and my dedicated teammates for their unwavering support. This recognition fuels my passion to continue striving for marketing excellence.



 

* The above list shows the Award recipients and their companies during the year of the Award indicated.
* The order of presentation of individual award winners receiving the same award is based on the alphabetical order of their company name.