CAMPAIGN AWARDS
MARKETING AWARDS
The following Marketing Awards will be granted to a maximum of ten marketing campaigns by the Panel of Judges and the Board of Examiners:
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Now TV Gold Award
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2 Silver Awards
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2 Bronze Awards
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5 Excellence Awards
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SPECIAL AWARDS (click here for detailed criteria)
Recipients of the following marketing awards will be selected by the Board of Examiners from amongst all the participating marketing campaigns:
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Excellence in Greater Bay Area Marketing (AXA Hong Kong and Macau is the Title Sponsor of the Award) |
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Excellence in Use of Data and Technology (Chow Tai Fook Jewellery Group Limited is the Title Sponsor of the Award) |
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Excellence in Innovation
(Citibank (Hong Kong) Limited is the Title Sponsor of the Award) |
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HSBC Hong Kong
(Marketers’ Favourite Marketing Campaign) |
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Excellence in Branding
(McDonald's Hong Kong is the Title Sponsor of the Award) |
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Excellence in Customer Engagement and Experience (Prudential Hong Kong Limited is the Title Sponsor of the Award) |
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Excellence in Marketing Collaboration (Tai Hing Group Holdings Ltd. is the Title Sponsor of the Award) |
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| Excellence in Content Marketing | ||
| Excellence in Customer Insights | ||
| Excellence in Environmental Good | ||
| Excellence in Influencer Marketing | ||
| Excellence in Online and Offline Integration | ||
| Excellence in Segment Marketing | ||
| Excellence in Small Budget Marketing | ||
| Excellence in Social and Community Good | ||
| Excellence in TV Commercial | ||
| Excellence in Video Marketing | ||
AGENCIES OF THE YEAR
Agencies of the Year will be awarded to companies such as advertising, research, PR and media agencies in
recognition of their important role to the success of different marketing campaigns.
The participating agency
is requested to submit an Entry Form (please refer to brochure page 16) and should be nominated by at least one of
its client organizations which have participated in the Campaign Awards of the HKMA/ ViuTV & Now TV Awards for
Marketing Excellence 2024.
Winners of the Agencies of the Year will be selected according to the following
scoring system:
| Points Awarded | |
| Agency being recognized in the participating campaign | 1 |
| Participating campaign being ranked top 50% or above among all the entries | 2 |
| Participating campaign being selected as a Special Award recipient | 3 |
| Participating campaign being short-listed as a Finalist | 5 |
| Participating campaign being awarded the Bronze Award | 1 |
| Participating campaign being awarded the Silver Award | 3 |
| Participating campaign being awarded the Now TV Gold Award | 5 |
ENTRIES FROM NON-PROFIT ORGANIZATIONS (NPOs)
For entries submitted by non-profit organizations, the marketing campaigns will be judged based on the "Judging Criteria for NPOs" (Please refer to our promotional brochure). They will go through the same judging process and will compete for the Now TV Gold Award, 2 Silver Awards, 2 Bronze Awards and 5 Excellence Awards with the conventional entries. Non-profit organizations have to provide supporting document together with the Entry Form to verify its NPO status.